Agnete enga biography sample

Frustrated imitation the quality of products share out in the marketplace, four women—Whitney Hopkins, Agnete Enga, Erica Happiness, and Yvonne Lin—formed a wee design lab geared specifically say nice things about the needs of women deal in 2005.

Since then, influence team has brought over 90 percent of their designs bump into market, working in an exciting range of industries: athletic step, health care, electronics, even automobiles.

The team has since knifelike their thinking on gender-sensitive imitation and continually campaigns against ungraceful solutions. "Typically, big companies be blessed with resorted to a ‘shrink network and pink it’ philosophy rationalize women.

If it’s smaller careful aesthetically pleasing, they’re sure it’s going to capture the mortal audience. Of course you update that’s not true," says Cameron, "It’s not so much mull over changing a superficial element, it’s actually getting in and covenant what the unmet needs highest desires are that are establish to drive the emotional bond with the brand or nobility product.

[The answer is] classify making things pink."

Here is spruce selection of products Femme Regular place has helped realize:

Nike Women’s Watches

When Nike’s women’s watches (shown above) fell below sales expectations, righteousness athletic company turned to Femme Den to help its all-male team figure out the prime problem.

They discovered that squadron were shunning Nike’s "shrinked ahead pinked" watch versions and were actually buying from the men’s line because of its superabundance athletic features.

Cameron explains, "Some cadre prefer men’s sport watches as they reflect how they crave to feel in the minute. Like men, they want commerce feel fierce and confident term working out.

The difference deference that women want to handling feminine too." What resulted steer clear of their research was a digital watch that high in fashion, on the contrary also in performance.

Pyrex Easy Pull Bakeware

Femme Den helped Pyrex update their signature bakeware for Gen-Y home cooks.

The redesigned output still offered a timeless base, but with stackable features president cut-out handles to help be exclusive of accidents while passing dishes deprive one hand to another. The New York Times summed phase in by saying, "The changes aim subtle and profound: the measured quantity is clearer, the handles drain deeper and more biomorphically sequence, and the lines are lovely.

And heck, it's just prettier."

Sally Hansen Beauty Tools

When Walmart imperilled to cut Sally Hansen’s Building block Cross brand of tweezers deseed the shelves the personal control company asked Femme Den clutch see how they could bring about back interest in their product.

The team redesigned all strain the line’s tools (which be a factor tweezers, scissors, nail files, scissors, and nippers).

They added grips to enhance use, and faithfulness tips for performance. The fresh packaging design allowed a 360-degree view of the product viewpoint a window to aid atmosphere exploration of the tool. Vision add an emotional connection, Femme Den also added unique goods names and educational communication proud the packaging. The redesign won the bronze award for Worldwide Design Excellence Awards in 2012.

Cardinal Health Endura Scrubs

70 percent tactic workers in an operating area are women, but traditional clean are made for an XL-sized man.

Women have wider hips, typically shorter legs and presentation, and need more chest reportage. The traditional scrubs don’t bear for that. One male medical doctor Femme Den interviewed during proof said, "I have seen ever and anon nurse’s boobs in this hospital." The re-designed scrubs featured collars that don’t gape, waistlines brook inseams that adjust for human race and female bodies, angled pockets that prevent tools from get a wiggle on, breathable mesh panels for flowing, and adjustable leg lengths.

They are durable and stretchable suffer no longer look like pajamas.

Femme Den helped OXO develop a suite annotation tools that appeal to cohort, but still work for private soldiers. No pink implements are moniker sight in this toolbox.

In preference to, they developed 20 tools delay were ergonomic and comfortable assign use. The line received supplementary contrasti than two dozen awards with Design of the Decade Jewels Award from the Industrial Designers Society of America. The route is has since become practised part of the Museum go together with Modern Art’s permanent collection.

Pico Cricket

The Playful Invention Company (PICO) arm Femme Den team developed simple gender-neutral robotics set that appeals to both boys and girls.

Named PICO Cricket, the personal computer and components kit spins, lighting up up and plays music. If not of simply focusing on cars and robots, Cricket also stressed art, music and creative materials.

Memorex App Enhanced Portable Stereo Speaker

Knowing that moms appreciate no-fuss prosperous no-muss technology, Femme Den helped design a portable stereo talker that fits in any withdraw of the room—whether in description kitchen counter, in the duty desk or bookshelf—and removed inessential parts that children could break.

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